If you are a Marketing Cloud user or administrator who is responsible for developing the email journey your customers will take with your organization, this hands-on course is an essential class for you. In this one-day course, you will learn the fundamentals of a customer journey. You will then explore Contact Builder and how to set up your data in order to leverage the data in Journey Builder. In Journey Builder, you will learn to create and develop strategic customer interactions within various Journey Builder activities.
Prerequisites
There are no Prerequisites for this course.
Intended Audience
Getting Started with Journey Builder is designed for individuals in the following roles:
Administrators responsible for the setup, configuration, and maintenance of their organization’s Marketing Cloud applications.
Content editors and publishers who will assist in the setup of customer journeys.
Channel managers who are responsible for the marketing automation channel within an organization.
Why The DataTech Labs ?
Self-Paced Online Video
A 360-degree learning approach that you can adapt to your learning style
A 360-degree learning approach that you can adapt to your learning style
Engage and learn more with these live and highly-interactive classes alongside your peers
24/7 Teaching Assistance
24/7 Teaching Assistance
Keep engaged with integrated teaching
Online Practice Labs
Projects provide you with sample work to show prospective employers.
Applied Projects
Real-world projects relevant to what you’re learning throughout the program
Learner Social Forums
A support team focused on helping you succeed alongside a peer community
Skill Covered
In this course, students learn how to:
Engage in critical thinking in regards to the customer journey.
Create and relate data structures in Contact Builder.
The Salesforce Marketing Cloud Consultant credential is designed for those who can set up and implement the Salesforce Marketing Cloud email application tools, providing solutions to execute both tactical and strategic email campaigns. Candidates should possess broad knowledge of Salesforce applications, regularly configure and manage Salesforce, and work with stakeholders to define requirements.