Instructor-led (classroom)
Intermediate
3 days
English
Marketing transformation, organization and growth starts here. With Dynamics 365 for Marketing, you can turn prospects into business relationships. Find and nurture more sales-ready leads by moving beyond basic email marketing. Connect sales and marketing, automate processes and make smarter decisions to maximize your marketing ROI.
This course will review the marketing application configuration needed to get started. It will also dive into lead creation, management and scoring. From there, the course will cover creating marketing forms and pages. Then learn how to break up leads and contacts through segmentation to help focus marketing efforts. Next, understand how to create email marketing messages using the advanced designer functionality. Then tie all the pieces together with the customer journey. Dynamics 365 for Marketing allows you to use customer journeys to create a model that helps you guide the members of a selected marketing segment through this process by using automated messaging, activity generation, interactive decision points, and more. Finally, learn how to view, understand and manage customer insights.
Learn all the settings and core functionality within Dynamics 365 for Marketing through custom demonstrations, check your knowledge questions and hands on learning labs.
An understanding of the basics of Dynamics 365 and knowledge of marketing principles, strategies and procedures
This course is designed for IT or marketing professionals who want to learn how to leverage Dynamics 365 for Marketing for businesses.
A 360-degree learning approach that you can adapt to your learning style
Engage and learn more with these live and highly-interactive classes alongside your peers
24/7 Teaching Assistance Keep engaged with integrated teaching
Projects provide you with sample work to show prospective employers.
Real-world projects relevant to what you’re learning throughout the program
A support team focused on helping you succeed alongside a peer community
After completing this course, students will be able to:
Marketing Application Configuration
In this module, you will learn about advanced settings, marketing content, templates and integrations in Dynamics 365 for Marketing.
Lessons
After completing this module, you will be able to:
Leads
This module will review how to create, manage and score leads.
Lessons
After completing this module, you will be able to:
Marketing Forms and Pages
This module will cover how to create marketing forms and pages.
Lessons
After completing this module, you will be able to:
Segments and Lists
This module will cover how to manage segments, subscription centers, lists and double opt-in.
After completing this module, you will be able to:
Marketing Emails
This module will cover how to create email messages in Dynamics 365 for Marketing.
Lessons
After completing this module, you will be able to:
Customer Journeys
This module will review the customer journey creation process.
Lessons
After completing this module, you will be able to:
Insights
This module will demonstrate how to view, understand and manage customer insights.
Lessons
After completing this module, you will be able to:
Understand marketing insights such as contact, segment, customer journey, marketing email, lead, lead scoring, marketing form, marketing page, website and redirect URL
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