Why Analytics for Games

Course Modality

Instructor-led training

Course Level


Course Time


Course Language


Course Overview

This course addresses the use of analytics in gaming use cases. Learners will explore the benefit of analytics and how insights can be used to improve game design, increase efficiency of game operations, and inform financial and strategic decisions. Learners will see different sources and types of game data to use for business intelligence and how an analytics pipeline can be used to translate game data to answers.


We recommend that attendees of this course have:

  • Foundational understanding of cloud computing and Amazon Web Services (AWS), equivalent to Cloud Practitioner Essentials certification
  • Basic knowledge of data analytics and AWS Analytics services, equivalent to Data Analytics Fundamentals


Intended Audience

This course is intended for:

  • Business leaders
  • Game developers
  • Other game industry professionals

Why The DataTech Labs ?

Self-Paced Online Video

A 360-degree learning approach that you can adapt to your learning style

A 360-degree learning approach that you can adapt to your learning style

Engage and learn more with these live and highly-interactive classes alongside your peers

24/7 Teaching Assistance

24/7 Teaching Assistance Keep engaged with integrated teaching

Online Practice Labs

Projects provide you with sample work to show prospective employers.

Applied Projects

Real-world projects relevant to what you’re learning throughout the program

Learner Social Forums

A support team focused on helping you succeed alongside a peer community

Skill Covered

This course is designed to teach you how to:

  • Describe the business case for analytics in the games industry
  • Identify and describe business questions about games and data sources to provide answers
  • Identify and describe types of data to provide answers to business questions
  • Describe the key components of an analytics pipeline.

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Course Curriculum

  • Introduction

Business case for analytics in games

  • Analytics enable great games
  • Cost of development
  • Free-to-play games and games as a service
  • Reasons for analyzing
  • Impact of not having a data-gathering plan
  • Analytics in the Cloud

Determining what to measure

  • What to measure in your game
  • Common questions for game development insights
  • Determining the speed of insights
  • Analyzing data in real-time with streaming analytics
  • Analyzing data over time with batch analytics
  • Planning your solution

Understanding types of data

  • Understanding different types of data

Components of an analytics pipeline

  • Exploring the analytics pipelines
  • Potential challenges
  • AWS services for analytics
  • Summary
  • Knowledge assessment

Recommended Exams


AWS Certified Cloud Practitioner

The AWS Certified Cloud Practitioner examination is intended for individuals who have the knowledge and skills necessary to effectively demonstrate an overall understanding of the AWS Cloud, independent of specific technical roles addressed by other AWS Certifications.


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