Journey Builder 101 (JB101)

Course Modality

Instructor-led (classroom)

Course Level

Beginner

Course Time

1 day

Course Language

English

Course Overview

If you are a Marketing Cloud user or administrator who is responsible for developing the email journey your customers will take with your organization, this hands-on course is an essential class for you. In this one-day course, you will learn the fundamentals of a customer journey. You will then explore Contact Builder and how to set up your data in order to leverage the data in Journey Builder. In Journey Builder, you will learn to create and develop strategic customer interactions within various Journey Builder activities.

Prerequisites

   There are no Prerequisites for this course.

Intended Audience

Getting Started with Journey Builder is designed for individuals in the following roles:

  • Administrators responsible for the setup, configuration, and maintenance of their organization’s Marketing Cloud applications.
  • Content editors and publishers who will assist in the setup of customer journeys.
  • Channel managers who are responsible for the marketing automation channel within an organization.

Why The DataTech Labs ?

Self-Paced Online Video

A 360-degree learning approach that you can adapt to your learning style

A 360-degree learning approach that you can adapt to your learning style

Engage and learn more with these live and highly-interactive classes alongside your peers

24/7 Teaching Assistance

24/7 Teaching Assistance Keep engaged with integrated teaching

Online Practice Labs

Projects provide you with sample work to show prospective employers.

Applied Projects

Real-world projects relevant to what you’re learning throughout the program

Learner Social Forums

A support team focused on helping you succeed alongside a peer community

Skill Covered

In this course, students learn how to:

  • Engage in critical thinking in regards to the customer journey.
  • Create and relate data structures in Contact Builder.
  • Build an interaction with various activities.
  • Optimize journeys through versioning

Get In Touch

Course Curriculum

Customer Journeys

  • Describe why customer journeys are important
  • Define the customer journey
  • Identify how to create 1:1 customer journeys

Marketing Cloud

  • Define the Marketing Cloud
  • Log in to the Marketing Cloud

Contact Builder

  • Define Contact Builder
  • Describe and use the various tools in Contact Builder
  • Reiterate the concepts of Subscriber Key, Primary Key, and Contact Key

Journey Builder

  • Define Journey Builder
  • Define an Interaction
  • Build an Interaction
  • Create an Entry Event
  • Utilize various Journey Builder activities

Monitoring and Optimizing

  • Set a goal
  • Test the Interaction
  • Review metrics
  • Create a new version of an Interaction

Recommended Exams

salesforce-certified-professional

Marketing Cloud Consultant

The Salesforce Marketing Cloud Consultant credential is designed for those who can set up and implement the Salesforce Marketing Cloud email application tools, providing solutions to execute both tactical and strategic email campaigns. Candidates should possess broad knowledge of Salesforce applications, regularly configure and manage Salesforce, and work with stakeholders to define requirements.

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